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Monthly Archives: February 2013

Great Internet Dealers Are Great CRM Dealers

When I think about dealers who are really successful, especially in their Internet and BDC operations, there are certainly many common denominators. They have great people, sound processes, exciting tactics, accountability and a clear-cut CRM strategy. But the lynchpin in all those attributes is CRM. It connects the people and the processes, provides and supports [...]

By | 2013-12-01T05:05:11+00:00 February 17th, 2013|CRM|0 Comments

Internet Connection Call

Identify Your Customer If your Internet prospect has bought from your dealership before then they are not a prospect; they are your customer. Acknowledge previous transactions and thank them. Have you bought a vehicle using the Internet before? If yes, simply ask; how did it go? They will tell you how to sell them a [...]

By | 2013-11-16T01:55:08+00:00 February 17th, 2013|Uncategorized|0 Comments

Two Parts Cornmeal. One Part Flour

Sometimes lessons can be learned from the most unlikely of sources. If you aren’t happy with your Internet close rates it may be something easily fixed with a lesson from Betty Crocker. Betty Crocker’s recipe for cornbread calls for two parts cornmeal and one part self-rising flour. Get the ingredients wrong and you won’t be [...]

By | 2013-11-16T02:18:25+00:00 February 17th, 2013|Uncategorized|0 Comments

The Puzzle People

It happened one Thanksgiving Day. My Mom, and her sisters, gathered around the dining room table and placed a 1000 piece jigsaw puzzle. I’d seen them do it every Thanksgiving Day of my life. They were a remarkable team when it came to placing those puzzles. And one of them, in an unrivaled gesture of [...]

By | 2019-05-02T15:52:31+00:00 February 17th, 2013|Uncategorized|0 Comments

Video Killed The Email Star

Don’t you love video? I remember the day MTV went on the air. It was August 1, 1981. I was home on leave from the Navy hanging out at a friend’s house and saw the very first video MTV aired. It was The Buggles “Video Killed the Radio Star”. That day changed entertainment forever. Now, [...]

By | 2013-10-07T14:15:05+00:00 February 17th, 2013|Uncategorized|0 Comments

Selling to Millennials

About one in four people in America are Millennials. Born between 1980 and 2000, these 20 something year-olds aren’t car crazy and they sure aren’t crazy about the traditional car buying experience. In the next ten years or so this generation will represent about 75% of all cars sold. Here are a few things you [...]

By | 2017-04-05T17:22:30+00:00 February 17th, 2013|Marketing, Selling|0 Comments