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Eight Cylinders of the BDC: Campaigns

Eight Cylinders of the BDC: Campaigns

Campaigns are essential to BDC and showroom success. Most campaigns fall in to one of two categories: conquest or retention. There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and service lane, and database maintenance. 

Eight Cylinders of the BDC: Culture

Eight Cylinders of the BDC: Culture

In the first blog on the Eight Cylinders of the BDC, we established that a successful and profitable BDC starts with the team. To perform at a high level, BDCs need high level performers. The BDC needs high-level performers on the frontline as well. BDC success lays...

The First Step: Identify Your Customer

The First Step: Identify Your Customer

With each phone call that we make, the goal is the same: get the customer on the phone, then get them to come in and buy a car. When you are communicating with your customer, it is very important to take a step back and find out who you’re servicing!

Top Ten Outsourced BDC Must-Haves

Top Ten Outsourced BDC Must-Haves

Outsourcing your BDC is a big decision. It takes an immense amount of trust to allow a third party to handle your customers and make calls on your behalf, and sometimes the logistics and onboarding can be a daunting project. Whether you’re considering an outsourced...

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