by Greg Wells | May 25, 2021 | BDC Blog, CRM Blog, Leadership Blog, Sales Blog
Lead acquisition is at the heart of BDC success. The quality and quantity of your leads have as much impact on BDC success as the teams and campaigns. The lead mix, as we call it, is like a recipe for a healthy close rate, ROI and overall BDC performance. A calculated...
by Greg Wells | Aug 10, 2020 | BDC Blog, CRM Blog
Your sales process only serves about 20% of your prospects. The rest are just beneath the surface, ready to be converted into appointments. It Starts With Management: It’s up to managers to thoroughly review the...
by Greg Wells | Feb 17, 2013 | CRM Blog
When I think about dealers who are really successful, especially in their Internet and BDC operations, there are certainly many common denominators. They have great people, sound processes, exciting tactics, accountability and a clear-cut CRM strategy. But the...
