Blog
Lead acquisition is at the heart of BDC success. The quality and quantity of your leads have as much impact on BDC success as the teams and campaigns. The lead mix, as we call it, is like a recipe for a healthy close rate, ROI and overall BDC performance. A calculated...
Campaigns are essential to BDC and showroom success. Most campaigns fall in to one of two categories: conquest or retention. There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and service lane, and database maintenance.
In the ever-changing automotive industry customer service is your only constant value proposition. All customer interactions matter. Customers will spend more, travel farther, and wait longer simply to have an excellent experience.
Your BDC Agents work in an environment that is vastly different from the sales floor. Sales reps are hard-wired to work a deal from the cradle to the grave, and everything they say is leading the customer towards a signature on a dotted line. BDC Agents may have the...
A Thanksgiving Day Lesson in Leadership from the Puzzle People It happened one Thanksgiving Day. My Mom, and her sisters, gathered around the dining room table and placed a 1000-piece jigsaw puzzle. I’d seen them do it every Thanksgiving Day of my life. They were a...
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