by Greg Wells | May 25, 2021 | BDC Blog, CRM Blog, Leadership Blog, Sales Blog
Lead acquisition is at the heart of BDC success. The quality and quantity of your leads have as much impact on BDC success as the teams and campaigns. The lead mix, as we call it, is like a recipe for a healthy close rate, ROI and overall BDC performance. A calculated...
by Greg Wells | May 19, 2021 | BDC Blog, Leadership Blog, Sales Blog
Campaigns are essential to BDC and showroom success. Most campaigns fall in to one of two categories: conquest or retention. There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and...
by Greg Wells | Apr 13, 2021 | BDC Blog, Sales Blog
With each phone call that we make, the goal is the same: get the customer on the phone, then get them to come in and buy a car. When you are communicating with your customer, it is very important to take a step back and find out who you’re servicing. If...
by Greg Wells | Apr 5, 2021 | Sales Blog
For years, dealerships have used the “we need your trade” line to drive traffic into the showroom, feigning a shortage of used vehicles. While dealers have always had a need for quality trades, COVID-19 has created a real shortage of...
by Greg Wells | Mar 25, 2021 | BDC Blog, Sales Blog
The goal of a customer visiting the showroom is to have a productive experience. In order to do that, they have a checklist of information and research to complete prior to visiting a dealership. When your BDC agents help your customer complete their pre-visit...
by Greg Wells | Mar 10, 2021 | BDC Blog, Sales Blog, Staffing Blog, Training
Picture this: A customer, “John Doe,” is just beginning his shopping process, so he starts by investigating dealerships in his area. A quick Google search yields three stores nearby, all with positive reviews and robust inventories. Most customers would submit...
