Blog
Lead acquisition is at the heart of BDC success. The quality and quantity of your leads have as much impact on BDC success as the teams and campaigns. The lead mix, as we call it, is like a recipe for a healthy close rate, ROI and overall BDC performance. A calculated...
Campaigns are essential to BDC and showroom success. Most campaigns fall in to one of two categories: conquest or retention. There are also peripheral processes that support the BDC like data collection, the reception process of BDC appointments in the showroom and service lane, and database maintenance.
With each phone call that we make, the goal is the same: get the customer on the phone, then get them to come in and buy a car. When you are communicating with your customer, it is very important to take a step back and find out who you’re servicing!
For years, dealerships have used the “we need your trade” line to drive traffic into the showroom, feigning a shortage of used vehicles. While dealers have always had a need for quality trades, COVID-19 has created a real shortage of...
The goal of a customer visiting the showroom is to have a productive experience. In order to do that, they have a checklist of information and research to complete prior to visiting a dealership. When your BDC agents help your customer complete their pre-visit...
Picture this: A customer, “John Doe,” is just beginning his shopping process, so he starts by investigating dealerships in his area. A quick Google search yields three stores nearby, all with positive reviews and robust inventories. Most customers would submit an internet lead and begin working with a salesperson or BDC agent, but John is old fashioned. He wants to bypass the internet process, preferring to call the dealership directly. In this event, the first contact he would have with each dealership would be the with receptionist or switchboard operator.
Do you know the true value of an appointment? What are you doing to ensure you’re setting quality appointments? Without an in-depth business development plan, you’re wasting time and money and your customers are seeking out more personalized showroom experiences elsewhere. Luckily, we’ve made the mistakes for you, and have come up with a solution to maximize show rates, close rates, and customer satisfaction. After all, the purpose of a BDC is to create quality showroom traffic through daily appointment-setting practices.
During this crisis our dealerships are still selling cars as consumers continue to visit their websites. In order to assist your dealership, we are offering two special solutions to help sell cars as well. Option 1 Internet Lead 5 Day Response...
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