Blog
In the first blog on the Eight Cylinders of the BDC, we established that a successful and profitable BDC starts with the team. To perform at a high level, BDCs need high level performers. The BDC needs high-level performers on the frontline as well. BDC success lays...
Just like an engine, any highly effective and profitable BDC is made up of eight cylinders. If one cylinder malfunctions, the rest are obsolete. These critical elements of your Business Development operation work together to deliver concierge-level service to your...
Your BDC Agents work in an environment that is vastly different from the sales floor. Sales reps are hard-wired to work a deal from the cradle to the grave, and everything they say is leading the customer towards a signature on a dotted line. BDC Agents may have the...
Picture this: A customer, “John Doe,” is just beginning his shopping process, so he starts by investigating dealerships in his area. A quick Google search yields three stores nearby, all with positive reviews and robust inventories. Most customers would submit an internet lead and begin working with a salesperson or BDC agent, but John is old fashioned. He wants to bypass the internet process, preferring to call the dealership directly. In this event, the first contact he would have with each dealership would be the with receptionist or switchboard operator.
BDC Agents are not sales people! You BDC agents work in an environment that is vastly different from the sales floor. Whether it be on desks in the open or in cubicles, the face to face with the customer is almost all together removed. Not only this,...
Maybe it’s because I’m in the BDC business that it seems like a lot of dealerships are trying to get in to the BDC business. If you are one of them this article is for you. With tongue in cheek here are my top thirteen ways to make sure your BDC fails. 13. Try it...
Connecting with Internet leads on the first day is very important. It can improve overall close rate by 300% In a recent review, we found customers we reached on the first day had a 30 day close rate 15% or higher compared to leads we connected with day two or later...
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