Our favorite way to use video is one-off personalized videos to prospects and customers. It really adds a memorable element to our relationship with the customer and has positive impact on connection rates.
We also use more generic videos with some editing. We can put your logo on the video and the callback number on the screen. These videos are specific to the type of lead instead of to the individual. For example, we would shoot a different video for credit apps, trade value and price quotes.